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Nishinomiya Jinja

1-17 Shakecho, Nishinomiya-shi, Hyogo PrefectureView on map

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Nishinomiya Jinja stands in Nishinomiya, Hyogo Prefecture, and as the 'head shrine of Ebisu shrines' it oversees about 3,500 Ebisu shrines across Japan. Its main deity, Hiruko no Mikoto (Ebisu Okami), draws wide devotion as a god of business prosperity and good fortune. At the 'Toka Ebisu' each January, the 'Kaimon Shinji Fukuotoko Erabi' (the gate-opening ritual to choose the lucky man) is held, an event known nationwide. The grounds also have an 'Ebisu Faith Exhibition Room'.

Shrine Info

Enshrined Deity
Ebisu no Mikoto (Hiruko); Amaterasu Omikami; Okuninushi no Okami; Susanoo no Okami
Founded
Year of founding unknown (ancient times, according to shrine tradition)
Annual Festival
Toka Ebisu (January)

History & Origins

According to shrine tradition, the statue of Hiruko no Mikoto appeared in the sea off Wadamisaki, and a fisherman of Naruo pulled it up and enshrined it, which is said to be the origin. From the medieval period it developed as the center of Ebisu worship and also gave its name to the town of Nishinomiya. It was once widely known as 'Nishinomiya no Ebisu-san', and its name appears in the Kabuki piece 'Ebisu-mai'.

Highlights

At the 'Toka Ebisu' (January 9-11), more than one million worshippers visit from across the country, and the 'Kaimon Shinji Fukuotoko Erabi' on the early morning of January 10 draws national attention as a distinctive ritual in which worshippers race toward the shrine buildings. In the 'Ebisu Faith Exhibition Room' in the grounds, visitors can learn about the history of Ebisu worship.

Visitor Guide

Access is good, about a 3-minute walk from Nishinomiya Station on the Hanshin Railway. Prayers are accepted at any time. It is very crowded during the Toka Ebisu period, so allow plenty of time.

Best Season

The Toka Ebisu on January 9-11 is the busiest time. Worshippers seeking business prosperity and good fortune visit throughout the year, and monthly festivals are held regularly.

Annual Events

  • January

    Toka Ebisu (Tenth-Day Ebisu, Fukuotoko Selection)

    The largest event of the year, held on January 9–11. On the early morning of the 10th, worshippers run to the main hall as soon as the gates open in the Fukuotoko Erabi (Lucky Man Selection), which draws nationwide attention.

  • July

    Natsu Ebisu (Summer Ebisu)

    A summer festival held in July. The shrine is crowded with worshippers praying for prosperous business and good health.